Digital marketing is the strategic use of websites, mobile apps, social media platforms, search engines, and other digital channels to promote and sell products or services. It incorporates many of the same principles as traditional marketing but offers additional ways for businesses to engage with consumers and gain valuable insights into their preferences.

Digital Marketing strategies, along with traditional marketing, are often adapted by modern companies to maximize their reach and impact. Digital marketing campaigns typically appear on devices such as computers, smartphones, and tablets, through various means like online videos, display ads, search engine marketing (SEM), paid social media advertisements, and organic social media posts.

A significant advantage of digital marketing is its ability to track, measure, and analyze campaign performance in real time using various analytical tools. In digital marketing, creativity, relevance, and innovation are key to standing out and driving meaningful engagement. The Digital Marketing course focuses on designing multichannel campaigns that leverage emerging trends and innovative strategies to achieve measurable and impactful results. Students will learn how to plan, execute, and evaluate comprehensive digital marketing campaigns across multiple platforms.